| Web 1.0 -> Web 2.0 | |
| DoubleClick | > Google AdSense |
| Ofoto | > Flickr |
| Akamai | > BitTorrent |
| mp3.com | > Napster |
| Britannica Online | > Wikipedia |
| personal websites | > Blogging |
| evite | > upcoming.org and EVDB |
| domain name speculation | > search engine optimization |
| page views | > cost per click |
| screen scraping | > web services |
| publishing | > Participation |
| content management systems | > wikis |
| directories (taxonomy) | > tagging (’folksonomy’) |
| stickiness | > syndication |
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